A former M&A analyst walks through the twelve-minute pre-call ritual buyers run on every seller's website — the load, the About page, the Wayback Machine, the reviews, the deck congruence test — and the boring fixes that move the offer.
Founders who rebrand after getting an offer are too late. The brand has to be in the wild — on the site, in reviews, on the sales deck — before a buyer's diligence team starts reading. The math, and the timing.
