A productized brand and website partner that sits on the sell side. We make your $500K–$5M listings look like assets instead of jobs — so they close faster, at higher multiples, with less hand-holding from you. We don't list, we don't compete, and we don't touch your commission.
You already know the story. The financials are fine, the EBITDA holds up, and then the buyer Googles the company and sees a website that hasn't been touched since 2017, a logo built in Canva, and a sales page that reads like a job posting. The offer comes in soft. You spend the next thirty days defending the multiple instead of negotiating it.
Brand2Sell is the partner you can introduce in the listing prep conversation — or even mid-listing when the offers are coming in low — so the asset a buyer evaluates matches the asset on the spreadsheet.
Industry research cites 10–20% lifts in exit value from pre-sale brand work. On a $3M business at a 3× multiple, that's $900K to $1.8M of additional sale price — and a meaningful uplift on your percentage, on the same listing.
Polished sellers close at higher rates and faster timelines. Listings rot when buyers don't bite. A finished website and brand turns “needs work” into “wants this” — fewer relisted businesses, fewer stale teasers, more closed deals.
The brokers your clients recommend to their friends are the ones who said something the seller didn't want to hear early — including “your brand is costing you a multiple.” You make that call; we do the work; you keep the relationship.
Light-touch, no exclusivity, no minimums. The structure is built so referring a client costs you nothing and pays you something.
| Step | What you do | What we do |
|---|---|---|
| 1 · Introduction | Intro email or warm hand-off when you spot a brand-weak listing | Reach out within one business day, send the seller our intake link |
| 2 · Audit | Sit in on the audit call if you want (most brokers do) | Free 30-minute buyer's-eye audit, written scorecard, fit assessment |
| 3 · Proposal | Endorse the engagement to the seller (optional, your call) | Fixed-scope, fixed-price proposal within five business days |
| 4 · Execution | Stay in the loop; we send milestone updates | 8–12 week productized build: audit, positioning, identity, website, collateral, handover |
| 5 · Referral fee | Receive a flat fee on signed engagement | Paid on contract signature, not contingent on the eventual sale |
| 6 · Post-close | Close the listing at a higher multiple | Brand assets handed cleanly to the acquirer with you credited as advisor |
Referral fee structure and partner agreement shared on the first call. Standard terms; no exclusivity required; no client poaching — we don't list businesses and never will.
Everything an acquirer's diligence team will look at, deliberately upgraded. Productized scope, productized timeline.
The written read of what's helping the multiple and what's hurting it. Useful for you too — it's the document you can put in front of a hesitant seller.
Rewritten category, differentiation, audience and proof — so the CIM, the teaser, and the website all tell the same story your buyer pool wants to read.
Logo, color, type, photography direction, and a brand guidelines PDF delivered to the acquirer's marketing team on day one.
A new, fast, indexed, conversion-focused website with 25 to 40+ pages. Live in under 60 days — including mid-engagement for already-listed deals.
Brokers usually have three or four trusted referrals for the parts of pre-sale work they don't do in-house. Here's where we sit.
| Specialty | Who handles it | Brand2Sell? |
|---|---|---|
| Listing the business, finding buyers, running the deal | You — the broker / M&A advisor | No |
| Quality of earnings, tax structuring, deal modeling | CPA / financial advisor / CEPA | No |
| Legal — LOI, APA, escrow, closing | Transactional attorney | No |
| Operations clean-up, SOPs, management depth | Exit planner / fractional COO | No |
| Brand, website, positioning, sales collateral, handover assets | Brand2Sell | Yes |
We don't overlap with the rest of your sell-side bench. We fill the one slot most brokers leave open — the part the buyer sees first and judges hardest.
Tell us about your firm and the kind of listings you typically run. We'll send the one-page partner agreement, the referral fee structure, and a short white-label PDF you can hand to a seller to explain what we do.
“Before we go to market, I want you to talk to a group I work with — Brand2Sell. They productize the brand, website, and positioning work that buyers price into your multiple. The audit is free and takes thirty minutes. If it's not a fit, you'll know. If it is, you'll likely net more than the engagement costs.”
Email: partners@brand2sell.com
Or send the form on this page — we respond within one business day to broker inquiries.
Yes. We pay a flat referral fee on engagements that close from a broker introduction, paid on signed contract — not contingent on the eventual sale of the business. The structure is disclosed up front and documented in a one-page partner agreement. We do not take success fees on the underlying business sale, so there is no conflict with your commission and nothing to net out.
No. We are not a broker, investment bank, or exit planner. We don't list businesses, source buyers, take buy-side mandates, or take success fees on sales. We sit on the sell-side as a creative and digital prep partner — the work that happens before a listing goes live, or alongside one already in market. If a seller asks us who should list the business, we route them to a partner broker.
Even better. The new website can go live mid-engagement, so buyers researching the company today see the upgraded version within 30 days. We've shipped sites for active listings in under four weeks when the deal pressure called for it.
Not if you bring us in early. A 60-day pre-sale prep window slots cleanly inside the timeline most brokers run between engagement letter and going to market. If the seller wants to list sooner, we can sequence the website live first and the brand handover documents after — that's a conversation on the audit call.
Then we say so on the audit call. We don't sell engagements that don't pencil for the seller. For very small deals (under $500K revenue) we usually refer out. For deals where the brand work would lift the multiple but the seller is cash-tight, we sometimes structure the fee so part of it is paid at close — talk to us.
Yes, and we encourage it. Many partner brokers put a "pre-sale brand prep" line item on their seller checklist with a link to brand2sell.com. We can supply a short white-label PDF you can hand to a seller, and we'll happily reciprocate a link from our resources page.
Sometimes. The sweet spot is $500K–$5M revenue, but we take exceptions up to roughly $15M EV when the founder still owns brand decisions and the timeline is right. Above that, we'd refer you to a custom firm like Atomicdust, MonogramGroup, or DeSantis Breindel — see the comparison table on our home page.
One 20-minute call. We'll walk you through the partner agreement, the referral fee structure, the white-label seller PDF, and answer anything we didn't cover on this page. If your firm isn't a fit we'll say so.