Three velvet trays on a pale marble shelf, each holding a piece of cream cardstock — quiet gallery lighting.
Productized · fixed scope · fixed price

Pricing for sellers who already know their multiple.

Most agencies in this lane hide pricing because every engagement is custom. Ours doesn't — because the work is patterned and the scope repeats. Three packages, no change orders, no success fees on your sale.

Quick match

Which package fits the sale you're running?

Three questions. No email. Our recommendation appears below.

We'd recommend
Answer the three above

Your match appears here. The recommendation is honest — if the audit alone fits, we say so. We don't upsell what won't move your multiple.

Book the discovery call
Three productized packages

Pick the one that fits — or run the recommender. The middle tier ships most engagements.

Tier 01 · Audit

The Audit

Starting at

$1,250· one-time

A buyer's-eye read of everything an acquirer's analyst will see. Useful on its own, and rolls forward as a credit if you upgrade.

  • 12-dimension buyer-perception scorecard
  • Site, positioning, sales pages, reviews, press, deck — all reviewed
  • Competitive read vs. the three acquirers most likely to buy you
  • Diligence-ready issues list (what a buyer will flag and discount)
  • Prioritized fix list with ROI ranking
  • 60-minute review call with the founder
Tier 03 · Concierge

The Concierge

Starting at

$24,000· under 90 days

Multi-location operators, larger SMBs, and multi-stakeholder sales. Same productized rigor, expanded scope, broker coordination on.

  • Everything in The Showroom
  • 40+ page website with location and product depth
  • 25 launch blog posts (vs. 10 in Showroom)
  • Hero video + 3 supporting product/service videos
  • 30 social-media slides (vs. 15)
  • Photography direction & shoot coordination
  • Two rounds of post-launch optimization
  • Direct coordination with your broker / banker
  • Diligence-room asset organization
What 60 days looks like

A productized timeline you can put on a calendar. No surprise weeks.

Showroom engagement

Twelve weeks, six phases, one finished asset.

Concierge runs the same shape in 10–14 weeks with extended Identity, Site, and Collateral phases. Audit-only completes in week 1–2.

Phase ↓   Week →
1
2
3
4
5
6
7
8
9
10
11
12
Kickoff & Audit
Audit · scorecard
Positioning
Messaging architecture
Identity
Logo · color · type · guidelines
Website
Design · build · launch · index
Collateral
Deck · one-pager · social
Handover
Acquirer package · launch
Audit / Handover (acquirer-facing) Build phase Collateral
What it costs as a % of your sale

Showroom at $12,250 against a $3M sale is 0.4%. The math is straightforward enough that we lead with it.

Your sale price Showroom as a slice of it 10–20% lift on exit
$750K
1.6%
+$75K–$150Klift on exit
$1.5M
0.8%
+$150K–$300Klift on exit
$3M
0.4%
+$300K–$600Klift on exit
$5M
0.25%
+$500K–$1Mlift on exit
$10M
0.24%(Concierge)
+$1M–$2Mlift on exit

No agency can guarantee a lift. The 10–20% range is industry research, not a promise. We don't refund the difference if a buyer pays less for reasons we don't control — and we'll say so on the call.

What's not included

We are deliberately narrow. Five lanes we don't run.

  • Brokerage. We don't list businesses. Use IBBA or a CEPA via the Exit Planning Institute.
  • Financial modeling. Quality of earnings, adjusted EBITDA — your CPA or M&A advisor.
  • Legal. Purchase agreements, reps and warranties, earnouts — your M&A attorney.
  • Paid media. Keep your current vendor running through the sale.
  • Ongoing SEO and content. We index your new site and write foundational pages. Sustained organic is a separate program.
Questions on pricing

Direct answers — these are the ones owners ask first.

Do you bill 50/50, monthly, or up front?

Half on kickoff, half on launch for The Showroom. Concierge is split into three. The Audit is paid up front.

What if my sale falls through?

Your brand and website still belong to you. The work continues to generate customer revenue and the next round of buyer interest will encounter the same upgraded assets. We don't refund based on transaction outcomes — we'd have no business model if we did.

How fast do you deliver?

Under 60 days from kickoff to a finished, public product — website, brand, blog posts, hero video, social slides, sales materials. Most engagements hit 6–8 weeks. If you're already listed, the new site goes live mid-engagement so buyers researching you in week 3 see the upgraded version. SEO history, review accumulation, and press mentions compound over months after launch — but the visible asset every buyer Googles first lands fast.

Will you sign an NDA?

Yes. Mutual NDA is signed before the audit call.

Do you work with PE-owned companies?

We don't actively pursue that channel — PE portfolio rebrands are a different sales motion and there are excellent firms built for it (Atomicdust, MonogramGroup). If your sponsor wants productized speed, we'll talk.

Can I see real engagements?

Yes — three composite case studies live at /case-studies/, assembled from real client work and anonymized for confidentiality. On a discovery call we'll walk through unblinded versions under NDA.

30 minutes. No pitch.

Match a package to your sale.

Pick a package or run the recommender. The first call is a buyer's-eye read of your business — no obligation, no follow-up sequence.

Book the discovery call